Heritage

A BRAND SAGA SINCE 1955
Beaujolais Royal 's story started in 1955 when Mr Jean Dufouleur, famous producer of Fine Burgundy Wines in Nuits-Saint-Georges, started to prospect the northern Europe countries.As the Swedish market was asking for a light, fruity but also elegant wine, Jean Dufouleur decided to propose a premium and non-vintage Beaujolais, which could be enjoyed all year long. Quickly becoming a fantastic success, even at the Royal Court of Sweden, the wine logically turned its name into "Beaujolais Royal' in 1959.The Official Royal appointment was awarded in 1969 and for now more than 50 years, Beaujolais Royal has been there the leading Beaujolais wine brand, being the reference for an authentic but also very selective expression of the Gamay grape.
A Brand Saga
A Brand Saga

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